What is Google AMP
Google AMP stands for Accelerated Mobile Pages, and is a
collaboration with a number of tech companies. Its goal is to improve
the performance of websites on mobile devices, which in turn improves
user experience.
Kissmetrics did a study,
which found that 40% of mobile users leave a page if it doesn’t load in
three seconds. When that happens, these users don’t see the publisher’s
ads, products, services, or events. AMP pages load 10 times faster and
use 10 times less data.
Plus, when people view a website on a mobile device, pop ups (such as
ads and opt-in boxes) take up the entire page. There’s such a small
amount of real estate on a smartphone, the pop-ups really inhibit the
user experience.
Google has already started placing Google AMP pages above non-Google
AMP pages to mobile users in search. If you do a search for any popular
topic, like politics, on your smartphone, only sites that have
accelerated mobile pages enabled will show up in the top stories
section.
READ FULL ARTICLE: http://www.socialmediaexaminer.com/google-amp-what-bloggers-need-to-know-with-leslie-samuel/
Related article: http://bloggingandsocialmedia.blogspot.com/
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