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What Bloggers Need to Know
What is Google AMP
Google AMP stands for Accelerated Mobile Pages, and is a collaboration with a number of tech companies. Its goal is to improve the performance of websites on mobile devices, which in turn improves user experience.
Kissmetrics did a study, which found that 40% of mobile users leave a page if it doesn’t load in three seconds. When that happens, these users don’t see the publisher’s ads, products, services, or events. AMP pages load 10 times faster and use 10 times less data.
Plus, when people view a website on a mobile device, pop ups (such as ads and opt-in boxes) take up the entire page. There’s such a small amount of real estate on a smartphone, the pop-ups really inhibit the user experience.
Google has already started placing Google AMP pages above non-Google AMP pages to mobile users in search. If you do a search for any popular topic, like politics, on your smartphone, only sites that have accelerated mobile pages enabled will show up in the top stories section.
READ FULL ARTICLE: http://www.socialmediaexaminer.com/google-amp-what-bloggers-need-to-know-with-leslie-samuel/
Related article: http://bloggingandsocialmedia.blogspot.com/
Google AMP stands for Accelerated Mobile Pages, and is a collaboration with a number of tech companies. Its goal is to improve the performance of websites on mobile devices, which in turn improves user experience.
Kissmetrics did a study, which found that 40% of mobile users leave a page if it doesn’t load in three seconds. When that happens, these users don’t see the publisher’s ads, products, services, or events. AMP pages load 10 times faster and use 10 times less data.
Plus, when people view a website on a mobile device, pop ups (such as ads and opt-in boxes) take up the entire page. There’s such a small amount of real estate on a smartphone, the pop-ups really inhibit the user experience.
Google has already started placing Google AMP pages above non-Google AMP pages to mobile users in search. If you do a search for any popular topic, like politics, on your smartphone, only sites that have accelerated mobile pages enabled will show up in the top stories section.
READ FULL ARTICLE: http://www.socialmediaexaminer.com/google-amp-what-bloggers-need-to-know-with-leslie-samuel/
Related article: http://bloggingandsocialmedia.blogspot.com/
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